In the digital marketing landscape, businesses must adopt new strategies to remain competitive. Implementing search engine marketing (SEM) is one of the most direct and measurable ways to drive traffic to your website, services, or products. As a search engine marketing company, you can capitalize on this opportunity to establish yourself as an expert in digital marketing. But becoming a successful SEM company isn’t easy. These tips will help you thrive as a marketing company consultant by establishing your brand, increasing visibility, developing a strong online presence, and positioning yourself as an expert in the field. Read on to discover seven secrets for becoming a successful search engine marketer.